YOUR SCORE
Score Tier:
, your score: 0/24
Your Breakdown
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How do most buyers search for homes on your platform?
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How do most buyers search for homes on your platform?
Your Big Opportunity:
40% of all searches in our study were natural language queries — buyers are moving beyond checkboxes.
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Can buyers search by lifestyle intent (e.g., “space for chickens”, “home with a workshop”)?
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Can buyers search by lifestyle intent (e.g., “space for chickens”, “home with a workshop”)?
Your Big Opportunity:
81% of searches included no specific bedroom count. Instead, buyers searched for lifestyle: land, chickens, farms (4,800+ searches), workshops, barns (1,100+ searches).
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What percentage of your active leads have saved search alerts set up?
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What percentage of your active leads have saved search alerts set up?
Your Big Opportunity:
Agents using AI-powered search are 2x more likely to create alerts (60.1% vs. 15.3%). Less friction = more leads gettting proper follow-up.
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How often do consumers initiate conversations through your search platform?
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How often do consumers initiate conversations through your search platform?
Your Big Opportunity:
Brokerages using conversational search see 8x more consumer-initiated conversations and 2.5x higher conversation rates per active user.
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Can buyers easily exclude dealbreakers (e.g., “No HOA”, “No carpet”)?
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Can buyers easily exclude dealbreakers (e.g., “No HOA”, “No carpet”)?
Your Big Opportunity:
“No HOA” was the single most common search term – overwhelmingly dominant. Buyers know what they reject more clearly than what they want.
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How prominently does your platform surface new construction listings?
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How prominently does your platform surface new construction listings?
Your Big Opportunity:
81% of searches included no specific bedroom count. Instead, buyers searched for lifestyle: land, chickens, farms (4,800+ searches), workshops, barns (1,100+ searches).
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What are your search alert email click-to-open rates?
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What are your search alert email click-to-open rates?
Your Big Opportunity:
AI-Powered search alerts generate 14% click-to-open rates vs. 8% for standard alerts.When alerts match actual intent, people click.
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Does your search experience adapt messaging based on buyer price range?
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Does your search experience adapt messaging based on buyer price range?
Your Big Opportunity:
Luxury buyers (>$1M) search for golf courses and waterfront. Budget buyers (<$300k) search for duplexes and fixer uppers. Same messaging can’t serve both.
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