Alright. Welcome everyone. Well, the title says AI Advantage, but actually, this is really about how the smartest brokerages are positioning for twenty twenty six and way beyond. So today’s agenda. Look, we’re going to talk about a lot of different things from a vantage point give you a first look at some of the things that we’re building kind of open up kind of under the hood a little bit, but I think this is more like conversation as well. Get the conversation rolling. I’m joined with probably my favorite person right now. Yeah. Also my boss, but no, Joe Skalson joins Look at the kind of stuff he says just because he’s on payroll. Jeez. I hope you I hope you edit some of that. You know? I hope all of you out there just pause when he’s saying stuff like that. We don’t lie here, Jack. Anyway, let’s see. Well, just just sweet just sweetening you up and getting you prepared for this this talk today, really, honestly. Loosening me up. Okay. No. In all seriousness, though, I it it is it is a vital topic. It’s obviously, you know, you talk about AI and you talk about kind of all the trends, and it’s almost it’s almost too much. People are kinda like, yes, AI. Yes, it’s here. But it’s kind of like, okay, so what really though and and what really should it do? What really does it mean? And and how do we make sure that that becomes very true, right, for the brokers, teams, and agents? Yeah. Absolutely. And I think, like, this is I mean, can we just the elephant in the room here. Right? And and, like, maybe a show of hands, how many people have heard of AI? It it it has peaked its head into our industry and is being talked about. Right? But there is an elephant in the room. Yeah. Hundred percent. And it’s kind of like again, it’s it’s a bit like, yeah. It’s here. It’s kinda breaking some glass, and it’s doing some things, and people are trying to figure out what does it actually mean. And, honestly, Jack, I mean, one of the one of the reasons it’s so prevalent and it’s so ever present for us all is because of this incredible pace of growth. I mean, it’s been it is out it is outgrown every trend we have seen really ever On a technology front. Right? You can see those you can see those growth trend lines, and they’re like, you know, it’s just exponential. Yeah. And it’s it’s it is it is funny. It it is funny and you you know, I’ll I’ll let you talk about these trends, but it is something that we’ve heard in this industry before. Right? This industry moves to trip typically pretty slow behind other industries. We’re the last to adopt. I don’t think we’re actually seeing that with AI. Not that we’re the the the innovating industry in all the industries, but I do think we’re moving fairly fast down this down this done these AI trends a lot faster than we’ve probably moved in certain areas in the past for sure. Total totally. And, look, there’s a hundred charts. There’s a hundred trend lines that you could go look at. These are old in my book already. Like, if you look at these, they’re showing, like, years past and twenty fives there, and it’s not even showing twenty six really yet. The the this is a weekly trend that we’re seeing, but it is exponential. And I think it’s defined by a couple of key a couple of key characteristics. One is this idea of tasks and how long how long it takes AI to do tasks that humans had to do before. Right? And it’s kind of AI is doing longer and longer jobs, meaning it used to be able to do something that could, you know, that it needed ten seconds to do, and then it needed thirty second, you know, you could see this kinda thirty second coding tasks, and then it can work for fifteen minutes, and then it can work for, you know, a half hour in an hour. Like, it’s it’s doing bigger jobs. That’s another way to understand that. It’s it’s able to do bigger and bigger jobs. It is also taking, you know, what used to take a long time, and it’s compressing that down into smaller and smaller time time horizons. Now the other major thing you’re seeing is overall investment. And so you see this huge increase in investment. We’re all seeing the headlines. You’re all seeing the companies, these massive valuations, but that’s backed by massive investments in technology. And and so you’re hearing and seeing all these things, Jack. And if you were if you weren’t living in it, you’d look back and be like, man, it must be just making a difference for every single person that touches that little AI button. You know what I mean? Yeah. Right. And I think but some of the things like you and I have talked about, and I think, honestly, like, we’re pretty bullish on is, yes, I think some of the tasks and we’re getting huge amount of gains on we’re getting so much more done. But where you and I get really bullish and really stuck on and making sure no one else gets stuck on is but is it leading to the bottom line? Yeah. Right? And I think, Jack, where we’re kind of pushing people is there’s some cool stuff out there, and are you getting more done? But is it busy work at the end of the day, or is it productive work? Right? Because one of those, Jack. This is one of those where if you’re out there take a picture of this, put it on, like, the background of your of your phone. You know, your family’s cute and nice, but put this there instead because what it should remind you it does for me. What it should remind you is that at the same time, we can be talking about how powerful AI is. Fifty five percent task gains. That means it’s like doing a lot of stuff out there. Over half the tasks in software and related things, you can gain efficiency on that. And yet, at the same time, it can be very difficult to see in this case, it’s talking about GDP impact. So fifty five percent task gains, only half a percent improvement of GDP is what they’re forecasting. What that means is very easy to get it to a to do a task, very hard to get it to do a job. Yeah. Very easy to get it to do a little piece of it, very hard to get business outcomes and profitability. And that that is so maybe it does work like a human, Jack. I don’t know. Maybe it would. Right? But but, like, I think the struggle is, I think, implementing some of this stuff, and I think we’re seeing that, and you can see the the task gains, but I think where where people struggle is, how do you put this on a model? How do you go forecast this? How do you go build scale around this? Right? Because you’re not seeing the outcomes. You’re seeing great tasks That’s right. Getting done and maybe that maybe that’s freeing up time, but is it lead really leading to the outcomes? You know, I don’t think we’re seeing that yet and I don’t think necessarily people are focused there which that probably has to change as we move forward. Yeah. I think this is look, you know, If you if you know me very well, memes are my love language. You know? Joe loves a good meme, for sure. I love a good meme. And and part part of the reality here is just that it can it can do a lot of things. And so you see people spending time with AI, and it doesn’t mean that just because it’s very potent and powerful that it’s all ending up in end results. Like, I can waste time being productive and procrastinate all at once now. True. Yeah. You know? Yeah. There’s people that aren’t alone in that. Right? Yeah. That’s right. That’s right. Now we’ve seen this before though. Right? I think this slide, and I know you’ve talked about this before when you and I were chatting. This isn’t the first time we’ve seen transformation in technology. We’ve seen this a couple other places like walk us through kind of this slide and what people should take away from these two graphs. Yeah. I mean, look. We we have had this is not the first transformation, not only in the world, but in in real estate and real estate technology. You know, I’ve been around the the industry now almost twenty years, and there has never been a a calm year, I like to say. There’s never been a year where it was like there’s no big massive headlines that everything’s breaking. So we’re kind of a little bit used to it, and yet what you also see is that, again, this is fast. Yep. Right? This worldwide kinda transformational tech trends, we we have seen these things before, but it took a long time to kinda see those those those impacts manifest. The other thing that it should tell you, and and you don’t have to understand every detail of these charts, that the investment went way ahead of the actual impacts to industry. And so whether it was electricity or computing or now AI, you see this massive investment, and the productivity, the outcomes actually follow a bit more slowly. And so that’s also part of what we see is we’re seeing outcomes. Again, if you if you listen to us, we will talk outcomes, and that’s that’s, net net, what’s most important, Jack, is that what we are here to do is to say, how do you actually see these trends, see the powerful impact, and yet narrow into where you can have a meaningful impact for yourself, your business, and your clients. That’s what’s gonna matter the most. Yeah. I think I think you have to focus in on how are you driving the outcomes and working backwards like we always have. Like, when you look at your goals and your business plan, you put these, this is how many transactions. How do I get there? Like, I think using technology or even AI to get, how are you getting the more agreements, the more conversations in front of more people in more more more listings, more signs. Those are the things those are the outcomes and I think you can get super focused on that and really drive and really be disciplined enough to go get those or it’s that shiny object that I think we face a lot in this industry. Which is it looks cool. And that’s probably I I probably need that in my business right now. Yeah. That’s right. That’s right. And and you can you know, honestly, Jack, you can see you can see this reflected, this idea that, hey. You know, we’re investing in it. We’re seeing AI use cases hit all over the place. How much how much business value is actually coming? What this basically kind of indicates is there’s a lot of there’s a lot of use cases, and you can see kind of the far left. And this isn’t to criticize any of the use cases, but it’s to say something like, hey. A listing description written by AI doesn’t actually it saves you maybe a little energy. It doesn’t actually move the needle on business outcomes and value very much. Right. And and I think that’s true. People went and started saying, hey. Now I’m doing that, and I have little prompts in AI that can help you get a better listing description. That’s all fine. It doesn’t actually move the needle in your business that much. However, things like changing how fast I can get leads and respond to them and actually get a conversation out makes a ton of difference because I actually probably close more deals out of that. I actually get more business impact, more clients, I close deals, that moves the actual needle for me. And so, there’s kind of a big spectrum of places you can apply this versus impact that it’s gonna have in the business. Yeah. And I think, you know, some of this kinda ties into this, you know, why are we, like, why are we talking about this? And what are some of the things? It’s not that we want to change. I think there’s industry forcings that are industry forces that are forcing us to change right now. Yeah. Right? And I think, you know, we’ve listed five here. No secret about the consolidation wave. I think we’ve seen it even prior to this year, but now we’re seeing it in a major way. Right? We have the Compass and Anywhere deal. I think we have more squeeze on midsize brokers than we’ve seen in the last two years. I think even technology. We’re seeing technology consolidation through their platform providers consolidating. I think we’re we’re constantly seeing consolidation. And quite honestly, Joe, I think we’ll see more of it. I don’t think this is the end. This is probably just the beginning of where the industry is going as far as this consolidation wave. Right? I also think that we’re in this AI divide. And what I mean by that, it’s it’s production at scale, and it’s we’re I think we’re getting out of this, and we should be out of the exploration phase, or let me explore this or what would this look like. I think you’re actually at a point in this industry where you can have to force to adopt this and really be forced to drive and use AI to drive outcomes. Otherwise, you kinda get left behind. Right? And so I think what you’ll see is you’ll see the brokerages and you’ll see some tech companies maybe still playing in the exploration phase that kinda get left behind because I think you are now at a point where you have to kind of implement. You kind of have to put at scale and kind of launch and lean in a little bit more and I think we’re in that we’re in that piece right now. And then I think there’s this productivity narrative that that we kind of talk about we don’t really talk about but quite honestly, I do think we start to see less and less agents in the business, and I I know we have a slide coming up that I think you there’s there’s probably three buckets of agents. Right? Do think you’ll start to see more and more agents slip out of the market, which means there will be fifteen percent more production to go win. So if you think about how do I go and gain ten or twelve or even fifteen percent more market share, I do think there is an opportunity to go do that. I do think transactions are going to tick up a little bit. Right? It’s not gonna be a a huge market where the market blows up like we may saw in COVID, but but it is gonna be a rebound market, and we should see transactions up four to seven percent. How are you taking advantage of that? Right? Especially as agent count comes down. The the two other ones, the the one I think is very interesting is a lifetime value shift, and we’ve started to see that, and now we’re really seeing the the majority of that where it was seven years. Right? The average homeownership about seven years in two in twenty ten. That’s about thirteen years. Yeah. Right? So there’s a new competitive moat that how are you staying connected through the entire homeownership life cycle? That conversation, Joe, probably didn’t even exist five years ago. Yeah. And here we are today and it is relevant. You hear it more and more. There’s technology around it. We’ve leaned in we have, you know, we probably led in that technology because we saw that shift but now you see it all around us. Right? And so it’s not just a oh nice to have it is something that you should spend you should spend attention on. You should should have that investment and it should be part of your business planning as you move forward. Yeah. Absolutely. Look, Jack, I and I think you’re I think you’re summarizing these forces well. I mean, to me, what it what it tends to do, a lot of agents and brokers feel these forces. They’re like, they’re kind of nodding their head. Like, yeah, this feel that feels right and they kind of get the like, what? It’s feeling a little hot in here. It’s me, you know, the most spicy it’s feeling a little spicy in this in this space, in this industry, you know? And you can you can kind of see I think we’ve got a little image of most of the brokers in the space, don’t we? Yeah. Oh, there it is. Sure. There it is. Yeah. Everything’s fine. Everything’s fine. Everything’s fine. But kinda you feel this, hey, it’s a little spicy. It’s a little hot. And and really, it’s kinda like I feel those pressures. I’ll tell you what else, though, it means. It what what they indicate is it is time. It is a different chapter than it was just a few years ago. And, Jack, we’ve kind of we’ve led through a lot of the innovation. You can kinda see as this is inside real estate’s kinda path through, and we’ve been very intentional with not only kind of driving growth and driving technology, but bringing together the best of the best solutions. Right? And bringing other technology solutions together, combining those, and creating that path. What people often don’t realize is that together with the kind of bringing together individual points of the solutions, there was a bigger picture around that. Yeah. And you can kind of see that, that as we go through the years, there are these chapters and we very intentionally kinda led that progression of the broader residential real estate tech ecosystem. Everything from kind of, hey. These front office, back office point solutions are aggregating up to, hey. It’s time to have, like, a full front office CRM lead gen platform that’s much broader to the full enterprise kind of platform expansion and then even front office, back office consolidating. We’re now at this next chapter, Jack, and that is that’s the other thing that those forces indicate to you is it’s time for that next gen platform. It looks different. It feels different. It works different, and it drives outcomes at a much at a much greater pace. And and that’s exciting for a lot of people, even if they don’t quite understand that yet because there are there are big benefits that come to an agent and a team and a broker when they’re able to leverage that next gen technology. Yeah. And I think at times, it looks like there are there are small differences. Right? But I think what like, as you go through this, what what has happened is it becomes there’s now, like, major gaps at scale. And I think some of the tools out there in our space, right, it doesn’t allow you to really scale at where you wanna scale. And those are the gaps that that have been created through this life cycle. Right? And so you always feel like I’m every year or every two years, have to reinvent yourself. Those are the gaps. So you don’t notice them as you’re going through this thinking back to twenty fifteen. You don’t notice it at the time, but here we are moving into this new era of this next gen platform, and you are realizing there are some major gaps. When you go to scale, there are major gaps in that. And so that’s kind of like this start to the next gen platform is, how do you how do you how do you take this on? Right? And how do you lean into some of these areas? That’s right. Yeah. And so you what you some of the things that you are going to see when as we talk about this next gen platform and and how does technology evolve? What should you see out of it? First of all, lead volume, that used to be the discussion, and and still often is actually when when you have conversations with an agent or a team, they they still find themselves talking about it. The the language changes, guys. So if you’re if you’re seeing this, your language has to embrace engagement economics is is the way we kinda talk about it, where you’re not trading in leads. You’re trading in conversations. That is the true start of your kind of high intent funnel. And so do you need leads to drive that? Absolutely, you do. And you need contacts entering the database and fresh volume, but that you have to understand your engagement economics. And if and as you do, you will find that you you have a lot of business. In fact, you’re you start to steal share from others at a fairly rapid pace. The second item in is kinda this AI. You mentioned this earlier, Jack. Yeah. We we should be past that novelty phase, that that kind of exploring phase, and it needs to move into a force multiplier. You have to be able to actually feel those outcomes in your business, not just a task being done somewhere. That’s that’s this novelty. The third is this market consolidation and how that creates scale advantage. And this is a tricky one because it it doesn’t just mean the big consolidation you hear in the headlines. What it should also mean to you, I may be an individual broker and wondering about this. What I would say is you have opportunities, especially through these number one and number two here. You have opportunities to create scale advantage even within your own small shop. Yep. And and the consolidation of roles, the consolidation of technology, the consolidation of some of those things can give you personally scale advantage when you know how to use it. Right? And that’s that’s really what we’re unlocking. And, yes, you get it at larger enterprise, but but you can get it even at the individual level. Yeah. Yeah. I think these are the again, I I kinda said at the beginning, it’s I think everyone listens to this and you’re you’re focused on yeah. I want to drive changes, and some of it is you do want there, and there there’s definitely a a, you know, kind of a motivation there. But also, it’s the industry’s kind of forcing these changes also behind the scenes. Right? And the people that don’t make those changes or that aren’t scaling kinda get left behind. Right? So you’re either thinking about an acquisition, a consolidation yourself. And so I I I do think that thinking about scale and how what your platform, what your tech is, I do think it makes a difference on how you scale and how you grow and how you take advantage of kind of increasing your market share as we move because the industry’s going in this direction. You’ve gotta decide how much you’re going to lean into that or kinda get left behind. Right? And I think that, like, we you and I have talked about this conversation gap. This this is this is real because I think that you made it you made this on the last slide. You talked about moving from leads to conversations. Yeah. And you still hear the lead volume chat a lot, But what’s interesting is you look across our our vast amount of data and and agents that we have and and consumers. What really sets people apart in in what we see is not necessarily the lead volume itself. I think lead volume I would say from from an from a normal agent and from an agent from a top ten percent agent driving transactions. It’s not necessarily lead volume. Right, Joe? It’s conversations. They’re just having more conversations and they’re doing it a scaled approach. Absolutely. That’s exactly right. And and so you kinda how do you use the tools to drive that? And look, I’ll I’ll tell you, Jack, I’m gonna steal I’m gonna steal your terminology here on this next one because I love one of the terms you used, which is this AI theater term. The the truth is there we do have tech to help drive this now, but the the challenge is every broker team and agents out there are like, I know that. I know that there are these things there. And sometimes they get stuck tinkering around and and with the novelty factor. Other times, they get they get distracted by this AI theater. Somebody’s like, well, look at this big thing, you know, and it feels magical. Or they do get a feature that kinda does a job, does a task, but still somehow misses that outcome, and it’s really this third category that makes all the difference in the world. It’s really that third category that, can I apply something that takes it all the way through? And that is the main point, and really, kind of what we’ll dig in and show you guys, is there some areas, it takes a lot of investment, frankly, on our side, it takes a lot of diligence and a lot of kinda unique inputs. But when you have that, the outcomes are there and they’re pretty phenomenal. Yeah. And I think look. I mean, we’re we’re a tech company, so we’re not really into the AI theater. We’re we’re more built and focused on AI outcomes. But I do think it’s easy to get sucked into the AI theater. I think, you know, I I grabbed some headlines that some of it kinda funny, but I I do think, like, AI is is in a lot of headlines. We see it all the time. And I I think there’s some, you know, this this one particularly, Joe, had me laughing. The the Gemini, can I use gasoline on a recipe? And it can be used for cooking. So Well, that’s good to know. That’s that’s that’s, you know, it’s always very, like, positive with you. Right? It’s always like, Jack, you’re brilliant. You know? Yes. It can be. You know? Yes. You can do anything. Yeah. But, yeah, I think it’s easy to get sucked in there. And so I think, you know, being very focused on where are you gonna implement AI and how are you going to measure it and what are the outcomes it’s going to drive. I think, Joe, like, you know, again, to kinda look peek under the hood of what we’re building or how we think about this, but we’re kinda we’ve been talking about this powerful AI trio that that we think about or kind of our concept. So I’d love for you to kind of walk us through these, and I think everybody’s kind of excited to take a small peek under the hood here. Yeah. Look. What we’re gonna we’ve talked about how outcomes are important. There’s three categories here that I would say are absolutely vital for teams and agents to understand how to drive better outcomes, bigger outcomes from. So the first one is home search. You know, we did an acquisition a while back where we said, hey. Home search AI. We we looked around the market. We said AI is clearly going to kind of revolutionize some of the dynamics of search, but there’s, like, thirty different ways you could think about doing it, and you could kind of, again, do some of this AI theater, or you could get really serious. What we really said is what problem are we trying to solve here? Right? What what is the problem that you’re trying to solve? And, you know, speaking of my love language, Jack. The big problem with search is that it loses value quickly for a lot of the a lot of the users of it. And so seventy percent plus of the leads become dormant. They become dormant very quickly, or they they’re at least dormant to you. And so what we said is we said, AI search can’t just be novel. It has to be impactful. And when we looked at how do you accomplish that, it’s through a number of things. First of all, you have to make sure that the search itself is very engaging. It has to be have a ton of utility, not just be novel. It has to uncover things that they couldn’t find before, but it also has to apply to the search alerts themselves. Search alerts themselves. Guys, if you don’t already know this, the number one driver back to your site are search alerts. They’re not your creative newsletters with with brownie recipes in them. They are not there’s so many things that people do. They’re the search alerts themselves. And we know because, Jack, you know this, but we we send over a hundred and thirty million search alerts per month. We send more than just about anybody in the space. Yeah. Let that down for a minute because that’s a large number. A hundred and thirty million plus. That is a large number. And what that has done for us, and we’ve and we’ve sent a lot for a lot of years, what that means is there’s everything from how do you deliver those to how do you drive engagement, a b multivariate testing, all these sorts of things that say, we’ve really refined that over the years. The the BoldTrail side, the BoomTown side, like, all of that knowledge together. And we’ve been able to take that and say, now how do we apply that to help these alerts learn? How do they work through the database and really learn and engage? And I’ll tell you what, we’re still fairly early in this for us. We’re way ahead of others, but we’re early in this for us, but the outcomes are fantastic. You already are seeing these fantastic outcomes eight times the conversation started from HomeSearch AI. Eight times. So this is the same number of people in your database, same number of people you were trying to engage yesterday, eight times the conversations, and they’re engaging with search. They love it. Three times the saved searches. Four times more likely to create search alerts. And so you just have these fantastic outcomes coming from this thing. And that’s what we’re talking about, Jack, is you take something, and we have to apply a ton of investment dollars, a ton of data, a ton of insights that are pretty nuanced and proprietary, frankly, and the learning over decades and hundreds of millions of sends. And then you bring it into this very simple thing where they don’t have to unpack and reinvent this. The agent just gets to flip this on. It’s pretty it’s pretty cool. I I threw in a re I threw in our report here. I think this report talks about some of the data that we’ve seen so far, you know, I think one of our things was we were seeing such awesome stats and awesome outcomes that we kind of had to put into report because I think it was so good of information, but also the other information that makes it really powerful in this report is kind of the the really like how the consumer how the consumers really think about their search. What are they searching? What are the what are the behaviors that we’re seeing from consumers with this? And I think it’s such valuable information as you look at that and as you think about your business and you think about, okay, how am I really going to own my local market in twenty twenty six going into twenty twenty seven? I think there’s some valuable stuff in here that you could take a look at this report and say, okay. How do I get some of this? How do I implement some of this in your business? So if you want this report, there’s a QR code. I thought it’d be interesting if if you if everybody wants to download it. Yeah. I love that. The the next one kinda coming soon or kinda we’re working on behind the scenes part part two of the of the AI trio code, so to speak, is Concierge AI. Right, Joe? Yeah. It’s, you know, think about it like, Jack, we’ve engaged the database. We’ve engaged these leads. And then you’re kind of like, how do you actually get to the conversation itself or turn this brand new conversation into a warm into a warm prospect? And we’ve we’ve all seen the problem before. Fewer than twenty percent of these leads are called or texted by an agent in the first twenty four hours. Speed to lead and driving that engagement is the real key. So what does Concierge AI do? Well, it takes, again, all this learning on the BoomTown side, on the Bold Trail side. We’ve nurtured many, many, many hundreds of thousands, millions of leads with humans. And we took all of that learning, all those rule sets, all those all those unique things, and we put it into a place where AI can effectively do that for you twenty four seven. It can key into what are these key moments where it needs to engage and what’s all the learning that can come in and help assist in that. And, again, what it’s doing is driving active conversations, and it can do it across your entire database. And that’s the fascinating thing. So, you engage with HomeSearch AI and learning alerts and those sorts of things. As soon as you start to see that activity and behavior, boom, it picks it up. That leads you right to that leads you right to, Jack, what do I do with it as an agent? Right? Right. Yeah. This is streams. I call this the the icon of of the three, so to speak. Right? This this probably the most exciting one or you and I are probably most excited about this one. Absolutely. Yeah. With streams, look, it’s I would love to say, Jack, you and I have been in the space for a little while now. Right? I would love to say that even a warm, every warm conversation gets really well taken care of. Like a little baby. We just, you know, we take care of it and we, is that Wouldn’t that be ideal, Right? If if that was reality and here’s the thing. I think we all have good intentions. All of you have good intentions. You get a lead and I know you didn’t wake up and say, you know what? I’m just not gonna call people today. Like no one woke up and said that but the problem is things happen. Yeah. Right? Things happen. Things fires we gotta put out in this this deal, and I gotta call this buyer. And and then what happens is what suffers is the leads. Jack, can I own my truth, guys? Yeah. You know, welcome. You know, my name is Joe Skousen. I’d like to own my truth. The the other truth is, it’s not only that things get in the way, but, Jack, technology hasn’t always played perfectly into that. We’ve we’ve had friction points. Is that fair? Yeah. That’s true. True. We gotta own our truth too. And so and that’s been true for not just us, but many of the technology solutions. And so we stood back and we said, look, if you can do all of these things even on this last mile, even in the place where you’re saying, hey, an agent needs to speak with this person and they need to get a lot done very quickly. Let me tell you what we said a few years back. I’m gonna go I’m gonna go ten years back, Jack. And I’m gonna say, you know, we were working on some innovation then too. And we said, gosh, what what is the best CRM or what’s the best experience an agent wants to use? And some people say it’s the one they are using. We actually said, no. It’s the one they never have to log into again. And we were kinda like, oh, that’s Yeah. Everyone laughed. Yeah. We’re like, dude, we’re here. You you can you can start to do that, and the form that takes is the Streams app. And what the Streams app is, it’s three very simple experiences. The first one is my day and it goes through and you can wake up every day and see who do I need to talk to, who’s waiting on me, conversations, but it’ll come through real time. I get push alerts on my phone, it comes through real time. Gorgeous experience, Super simple actions if I need to call, if I need to text, if I need to email. Super simple. My day’s there all the time. It comes together for me automatically. My streams, and the streams, think of that as like the social media but of your business. Rather than wasting time scrolling through social, you can see that with the actions that need to be taken and who what people are looking at in real time. And the third is probably the most exciting of the three, and that is your AI assistant. And it’s not just an AI assistant because you can almost get an AI assistant almost anywhere these days. It’s the AI assistant that actually is intelligent to your entire database and your entire integrated set of technology. And it brings it together, and it can do, gosh, the coolest things for you. And if you if you wanna see more of that, we’re gonna be sharing more of that at the Unite conference. We’ll tell you about that in a second and some other places. But but this is a really kind of high impact AI assistant. And gosh, I just get blown away every day at the use cases we’re seeing flow through. Yeah. And I I do feel like it’s something that’s, you know, I think agents, brokers, team leaders been asking for for a long time. Right? Because we’ve always been trying to Yeah. And they’ve always been trying to solve adoption, adoption to tech tools. And like you said, there’s always been friction. It’s not all of the agents fault. There has been friction. You’re on the go and there’s friction points where it’s not the easiest thing to go do that and to pull up this on the go and at scale. Right? And then so I think like this has been a long time coming, but this is exactly what people have been wanting needing or asking for for quite some time. We’re just happened to be at that moment in time where we’re here. Yeah. We’ve actually arrived already. Yeah. Absolutely. Jack, I’m gonna have you flip forward to thirty one here. Yeah. Yeah. And and, Jack, honestly, that that is really it. And if you look at the imperatives for twenty twenty six, if you look at it and say, what do I gotta do? You need to master the engagement economy. We talked about engagement economics a few minutes ago, and it’s like, you have to master that. And what that really means for you is you have to know how these solutions in tech are going to generate conversations for you. K? That’s the role. It’s not just to get you some leads or do a little task. It’s to generate conversations. You’re gonna have to own the full relationship, full life cycle homeownership relationship. That means take responsibility for your entire database, not just a new lead walking in the door. You’re gonna have to get outcomes with your AI, and you’re gonna have to do it on the scalable infrastructure. So that’s really what you have in front of you. Luckily, you got, you know, folks like us here fighting some battles for you, carrying carrying some water. So there’s more to this. Jack, we got Unite conference coming up. Probably my favorite time of year. Yeah. I don’t know how many people probably have heard of Unite. If you have and you’re coming, great. Excited to see everybody. If you haven’t heard, you probably wanna take this out. I I put a QR code here. Check it out. Check out the keynote speakers and the agenda. I’m I’m proud of it not just because, you know, my my team kind of helped put this on and and really help kind of put the agenda together, the keynote speakers. But I think it’s honestly becoming one of the best events in the space. If you look at the content, you look at the keynotes, you look at what happens in these two or three days here, and it’s unlike any other event where you kinda get the idea to roll up your sleeves and kind of implement on the fly. So I I think, you know, take a look at it, check it out, but love to see you guys in Charleston and being a part of this event. I think there’s some some real good learnings that come out of this as well. And then, obviously, Joe, if people are interested and you’re wanting to take the next step and you’re interested and what Joe and Jack are talking about sound really, really interesting into where I’m looking to take my business in the next six to twelve to eighteen months, you can click this QR code, get a get a exclusive deal, but really kind kinda talk with one of our consultants and have them break down your business. What are you looking to do? What are the pitfalls? And then let us put a solution together. Let us talk about what a solution would look like in your business. How would we get implemented into your business? What it would look like to roll this out? And then what does life look like once you’re on these tools and it’s actually been implemented? What is market share? How do you go after some of the goals? How does this work into your business plan? Right? This is where it gets really, really fun as you start imagining the scale, I think. Yeah. It’s about the outcomes. Again, it’s it’s about the outcomes. And, you know, whether whether you’re digging in and and looking at your solutions in your stack now, click this, go check it out, or whether you’re joining us at Unite, what I’d say is it it is all about the outcomes. And this is a year we’re already seeing it. Look. We’re getting we’re getting near the end of q one here, right, already. And so we’re kinda like, we’re already seeing it, folks. This is a year where headwind turns to tailwind, and it’s a transformational year. And what both of those mean is that the folks who know how to lean in the right way get outsized gains, and others will fade away. And, look, we love the ones that are fading away. You know, thank you for being here for a few years. We’ll see you. The the rest of you, it’s time for outsized gains. It’s time to lean in. And so that’s that’s really what we’re excited to be seeing this year is a lot of folks really leaning in. Well, Joe, it’s been fun as usual. Like, when you It is, Jack. You know, we could do this all day. You know? I’m glad everyone got a chance to run through this. Thanks thanks for joining. And, obviously, be also looking on the lookout for we are gonna do a part two. So be on the lookout for the invite. We’re gonna do a part two where we kind of deep dive into some of these tools a little bit more. So if you wanna even go further under the hood and really probably get amazed in in some tech and some innovation and and really start thinking about how you go scale that, be on the lookout for part two because I think it’s gonna be even more fun than just hit listening to Joe and I actually seeing some results and maybe getting a little bit Right? Yeah. It’s kinda like how do you turn how do you turn it into action in the business? Yeah. Awesome. Thanks, guys. Thanks, Jack. Everyone.