Joint announcement unites award-winning real estate websites with BoldTrail’s AI-powered platform, giving agents, teams, and brokerages a seamless path from first click to closed deal
MURRAY, UT — OCTOBER 1, 2026 — Union Street Media, the leading digital marketing and website partner for real estate professionals, and BoldTrail, the top-rated real estate technology ecosystem from Inside Real Estate, today jointly announced an exciting new partnership. Together, the two companies are delivering something the industry has long been asking for: beautiful, high-performing websites and a best-in-class CRM working as one connected system.
For real estate professionals, the message is simple. No more gaps, no more manual exports, no more leads slipping through the cracks. The moment a visitor raises their hand on a Union Street Media website, that lead flows instantly into BoldTrail‘s Smart CRM, where AI-powered follow-up, behavioral automation, and multi-channel nurture campaigns take over. Every inquiry becomes an opportunity, and every opportunity gets worked. Plus, there’s the added benefit of incorporating HomeSearch AI into the website where consumers can search how they think, using natural language.
“This partnership is about momentum,” said Ted Adler of Union Street Media. “For more than 25 years, we’ve helped real estate professionals win online with websites built to attract, engage, and convert. By connecting directly with BoldTrail, we’re making sure every one of those hard-earned leads lands exactly where it needs to be, ready for action. It’s the best of both worlds: our marketing engine and their conversion machine.”
“Our mission at Inside Real Estate has always been to provide a connected ecosystem that bridges the front and back office,” said Julia Laurin, Chief Product and Strategy Officer at Inside Real Estate. “Partnering with Union Street Media gives our customers even more choice and flexibility on the website side, while ensuring that same seamless connectivity into BoldTrail carries through from first click to closed deal.”
What the Partnership Delivers
- Instant lead sync. Form submissions on Union Street Media websites route directly into BoldTrail’s Smart CRM in real time, so agents can respond in minutes, not days.
- Smarter follow-up. BoldTrail’s AI-driven automation, listing alerts, and behavioral campaigns keep new contacts engaged from the very first interaction.
- One connected ecosystem. A unified workflow from website visit to nurture to transaction, eliminating the friction of juggling disconnected tools.
- Built to scale. Whether you’re a solo agent, a growing team, or a multi-office brokerage, the integration grows with your business.
The integration is available now to shared clients of Union Street Media and BoldTrail. To learn more or get started, visit https://unionstreetmedia.com/partner-integrations/boldtrail/.
About Union Street Media
Founded in 1999, Union Street Media connects real estate professionals to their clients through award-winning websites, digital marketing, and personalized guidance. From SEO and advertising to custom, IDX-integrated websites, Union Street Media helps agents, teams, and brokerages generate more leads, build their brands, and win in any market, with customer satisfaction among the highest of any tech firm in the industry. Learn more at unionstreetmedia.com.
About Inside Real Estate
Inside Real Estate is a fast-growing, independently-owned real estate software firm serving as a trusted technology partner to nearly 400,000 top brokerages, agents, and teams. Their branded portfolio, BoldTrail, delivers a growth engine for real estate businesses, offering tools for lead generation, marketing automation, client relationship management, back office solutions, and best-in-class integrations. To learn more, visit insiderealestate.com.
Media Contact: Joanna Bjur pr@insiderealestate.com